Part 2: Using Personal Motivation for Success

For an entrepreneur, motivation is the core of all things.
— Brendon Burchard, US author and performance coach

What drives you to succeed in your business or your career? What motivates you to achieve and to keep moving forward? In our last blog, we looked at the things in life that keep you feeling happy and fulfilled. In our second article on personal motivation, we explore different motivators that can help drive success for your business or in your career...


It’s not just about ‘goals’...

Back in the 1980s and 1990s, the general approach to staying motivated was to set goals, create a vision and a ‘mood board’. In my last blog, I mentioned that I wasn’t the biggest fan of ‘mood boards’ due to the often-negative effects of having only material aspirations. And, there’s little use in setting goals, if you don’t have the personal motivation to fulfil your objectives. So, how do you find your personal motivation when you’re managing a business or working your way up the career ladder?

Why do you do what you do?

Do you remember the reasons why you started your business? Perhaps you’re a senior manager who’s worked his/her way to the top – do you remember how you felt when you first started out? What were your original aspirations? We discussed this theme at our June Concannon Connection event held at the SFB Group office in Nuneaton. I asked the attendees for their thoughts on this subject - this is a summary of their feedback:

“I am motivated by...”

  • doing a good job

  • being appreciated

  • helping other people

  • developing my skills

  • using my knowledge

And, conversely, here are a few examples of what demotivated people in the room:

  • negative people

  • not being able to do what you want to do

  • the time of year, i.e. long, dark winter days

It’s important to not allow yourself to be affected by negative influences, which can be hard if you have colleagues with a negative mindset. Personal motivation comes from within, so once you have established your own set of personal motivators, you should be able to overcome any negative factors.

Discover your purpose

You might be struggling with your personal motivation. Maybe you have forgotten the original reasons behind what you currently do? We touched upon the subject of money in our previous blog, but in relation to your business – striving to earn as much as you possibly can is NOT a healthy motivator. When you reach the top, you will want more – and it never ends. So, you need to discover what truly motivates you in your business or career.

Think about the things you currently enjoy about your role. Do you enjoy developing or mentoring people? Do you enjoy problem solving and certain challenges? Do you feel a sense of reward each time you exceed your clients’ expectations? By approaching your business or career with the right motivators, you will achieve greater success. Therefore, re- examine the motivators behind what you do, so you can realign these to your business.

Visualise and imagine...

One technique I use is to visualise yourself doing what you want to do. Find a quiet, uninterrupted space and relax, then imagine yourself doing the very thing you would like to do or achieve. Focus on the way this makes you feel. Completely immerse yourself in this imaginary situation until you have a clear, vivid mental picture. This is your own, personal visualisation, and this will help you to discover your true personal motivation.

Never underestimate the power of your imagination: there are multiple studies out there, which support the benefits of visualisation techniques due to the effects on the human brain.

When you visualise the things you want in life, those things become both real and achievable...

Realign your vision

Once you have visualised where you want to be and what you would like to be doing, you need to realign yourself with your business objectives. You are likely to have short and long- term objectives in your business and, usually, these will relate to commercial targets. However, think about how your personal motivation relates to your business or career objectives.

Consider what you want to achieve and why, and then ask yourself the following questions:

  • Where you do want your business to be in the future?

  • How do you see your role evolving in your business?

  • Do your plans align with your personal motivations?

  • Could you motivate others to achieve your vision?

  • Are there any changes that you need to make?

To conclude – once you discover your true personal motivation, you will be able to achieve great things, as well as a sense of purpose and genuine satisfaction in your day-to-day life.

Motivation is everything. You can do the work of two people, but you can’t be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people.
— Lee Iacocca, ex-Vice President of Ford Motor Company

Next Concannon Connection Workshop

Our next event will be on 14th September 2018 at Cosby Golf Club, Leicester, and the theme will be communication. If you have been to one of my events before, you will know that it’s free to attend, but I always ask that you bring someone along with you. This could be your best client or your mother - it really doesn’t matter. To keep our events fresh, we always like to see new faces at every event. To find out more about our Concannon Connection events, Business Club, or our Workshop designed for directors, please...

Cherie ConcannonComment