What is your Why?


When we started our businesses, we all had a reason - and this is rarely just to do with money. As time goes on and we get overwhelmed by daily work pressures, it can be all too easy to forget our original motivations. Sound familiar? Do you remember the reason why you started your business? What did you want to achieve, and what do you still want to achieve in the future? This was the theme for our February Small Business Club.


The power of your imagination

All great business leaders have a vision. For example, Apple Founder, Steve Jobs wanted to change the world of computing and technology:

Our goal is to make the best devices in the world, not to be the biggest
— Steve Jobs

If you don’t have a vision, you cannot move your business forward - and this is where the power of your imagination comes in. You need to be able to visualise where you want your business to be in the future. At some stage, you made the decision to start your business -  what were your reasons? What was your purpose? Before you started your business, you will have had some sort of vision to create what you have achieved so far. Are your motivations the same as they were then? Maybe you started your business because you wanted to use your core talents? Perhaps you wanted to help others?

What is your purpose?

Our Small Business Club members discussed their own motivations behind starting their businesses, as well as where they saw themselves in the future. This included the following themes:

  • Freedom – to be your own boss

  • Help – giving support and advice to others

  • Talent – using your skills to help other businesses

Think big!

Focus on what’s going on in your head by allowing yourself to have some thinking time. This will give you the opportunity to not only visualise how you want your business to move forward, but also what you need to achieve to create the business you really want. When you don’t take enough time out to reflect on your business, you may find that any progress soon stops.

Creative thinking will make you money in the long run. You need to take regular breaks away from the everyday noise to give yourself time to think. If you’re feeling overwhelmed by day-to-day life, embrace what’s going on around you and try to step outside of yourself. Think about the past, present and future, and create a short film in your mind of where you want to be. Ask yourself the following questions to help you ‘think big’:

  • What makes you happy? Passion drives purpose and success.

  • Are you using your core talents? Identify what you’re really good at.

  • Write down how you can deal with the things that overwhelm you or stop you from moving forward – what can you do to change these things?

Think about your life as a journey; and enjoy and embrace your journey no matter what obstacles lie in your way. We can learn a great deal from the pain and challenges that face us along the way, and we can use these experiences to shape our future in a positive way.

Tools to help create change

One of the ways I encourage my clients to take time out and think about their business is by regularly filling in a journal. This allows you to write down your thoughts, as well as any challenges and successes, so you can stay focused on your business vision.

It’s also really important to keep up to date with the “mechanics” of your business, i.e. your financials, so you can effectively monitor your progress. I provide my Small Business Club members with a reporting tool, so they can easily manage their sales pipeline, turnover and profit, as well as setting clear financial targets on a monthly and annual basis. As well as providing useful tools, our Small Business Club members also meet regularly as a group to share their progress and to work through key themes, as well as having one-to-ones with myself and marketing strategist, Anna Price.

Would you like to join our Small Business Club?

Due to popularity, I have started a second Small Business Club. If you’re a fully committed, ambitious small business looking to achieve real success, then please...

Cherie ConcannonComment