Business Community Member Session
23rd May 2019
Session five of 2019 will include #2 of 4 workshops held by Strategic Marketing expert Anna Price. Details of the workshops and a bio for Anna can be found below.
Member sessions run for approx. 4 hours and are jam packed with activity. Member’s leave with an inspired sense of motivation, not to mention the many referrals and connections made! Below is a guideline for what to expect at a Business Community Member Session:
Networking and introductions. Each session has a mixture of CC members and guests. This keeps the meetings fresh and provides new opportunities to connect.
Review of CC performance report – The group will go through the main report produced for the year to date and we review how members are doing in general. High performing members are acknowledged and big wins celebrated. We also identify key issues and challenges facing members.
Concannon Connection Event – we review the last event and plan for the next event. This event belongs to Business Community Members and provides them with an amazing opportunity, with over 100 attendees of whom 50% are new attendees each time. This is a captive audience to whom members can market. We will have our own display unit for members to show off their marketing material and members are encouraged to work it like an exhibition stand. We also brainstorm for future events, aiming to optimise the opportunities at the event for members.
Social media review – Members are fully connected via social media, with an evolving marketing plan to use these platforms for our mutual benefit. We look to review this and assess the results, forming new ideas.
Company Focus – this is a key element of the members session where 3-5 of the member’s businesses are selected (from those who completed their reports). The groups are then divided and allocated one business each, together with that business’s owner. Each group is then dedicated to brainstorming, problems solving or creating improvement ideas for that business owner to take away from the session.
Workshop – each meeting has a workshop delivered by an expert and devoted to the key needs of the members as indicated in their reports. Examples are Anna Price on how to create a marketing strategy or Kym Ellington on how to manage the finances of your business, raise money, accounting practices (See Anna’s bio and workshop details below). Cherie will deliver workshops on selling, influencing and pitching techniques and managing and motivating oneself.
Reciprocity – the final part of the session is dedicated to members mixing it up and making referrals to each other. Members are also encouraged to book one to one meetings with each other to get to know each other’s business’s and how they can help each other.