"I feel that I can see the positives more clearly. In short, work is now more fun!"

Mike Ayres, CEO, Advance Tapes

Mike Ayres.jpg


Making a huge difference

Sue Grogan, Director, Joined-up Working

"I’m a member of Cherie’s Concannon Connection Business Club, which is making a huge difference to my business, helping me focus, grow and stopping me from trying to be all things to all people. Cherie is genuinely interested in people, what makes them tick and helps them to grow their business with practical and focussed actions. She gives a reality check to your strategic thinking, expectations and cash flow and holds you to account to do what you say you’ll do. Not all coaches do that – and it really works!"


Sue Grogan 5 high res (2).jpg
I first met Cherie just 8 months ago following a recommendation by Ian Mattioli, CEO of Mattioli Woods. Since then I have worked with Cherie to build a new Board of Directors and set out a new and exciting vision for our business. Cherie not only coached me personally through this process but also identified and introduced me to two new executive directors who are already making a real difference.

When we first met I was heavily involved in all aspects of managing Advance Tapes at a very detailed level, I had little or no time for any strategic thinking. My co-Director was in a similar position. The work I have done with Cherie has brought in expertise and allowed me to focus on taking the business forward, a role that I am really enjoying. Cherie now works with all members of the senior team in both one to one sessions and quarterly group meetings which is helping the new Board to become increasingly effective.

I feel that I can now see the positives more clearly (instead of always focussing on what was wrong) – in short, work is now more fun!
— Mike Ayres, CEO, Advance Tapes
Advance_Square Logo_Blue(variant).png
Screen Shot 2017-11-02 at 9.57.34 PM.png


More Focused

Chris Cain, Director, Kazzoo IT Solutions

"I have been using Cherie’s services for the last few months and am proud to be part of her Business Club. She has made me look at all aspects of my business, including financial planning, communications, marketing and self-awareness. I have taken a lot from her teachings and my business brain is now far more focussed. I regularly attend Cherie’s Events and each of the clients I bring really enjoy the sessions. I have every intention to keep learning from Cherie, I have to thank her so much for listening to me and putting me on the right track."



Thank you for the invitation to today’s workshop. The setting of Lumbers Jewellers was a superb inspired choice and really added to a first class event. You mentioned at the very start that this wasn’t a typical networking event and that resonated. The flow, guest speakers and attendees all impressed. I would unquestionably attend again and I will be putting into action some of the points you raised during the workshop, tremendously thought provoking.


Always an inspiration!

Andy Neal, Astute Sales Solutions

"Being a member of the Concannon Connection Business Club has helped in so many ways. Running your own small business can be isolating at times, the club puts you in touch with others in the same situation.  If I am struggling with a problem, chances are someone else in the club has encountered the same thing and solved it.  There is also a great sense of satisfaction knowing I can help the others out too, it’s give and take.  And the best bit is the regular one to one with Cherie, always an inspiration!”


I recently started my business as a Coach to support SMEs to grow and improve their performance, utilising my 25 years corporate experience. Having started networking in Leicestershire, many I came across fondly said that my character was like Cherie’s. So I reached out to Cherie via LinkedIn and we met for a coffee. Cherie was brilliant. So open and transparent. Straight talking and supportive. Incredibly helpful ... giving advice from her 30 years experience to ensure I could benefit from her knowledge of the Leicester SME market and fast track my startup. This helped to refine my proposition and I successfully won 4 clients within a few weeks. And yes, we were similar in many ways and complimentary in many ways too.
— Dee Beckett, Business Growth Director, MOSAIC




Everybody needs a Concannon Connection in their life!

"I met Cherie and her professional team during my previous employment as a senior director. Quickly she established I was a frustrated and at times a stifled individual that wanted to make a step change to my career but did not know what direction to take. She listened to my frustrations then simply said STOP! If what you want is change then take the first steps and commit. So I did and WE worked on a plan.

Now almost a year on I left my job, set up my own business as an operational consultant and through doing so inadvertently found a new career within a completely new business that has offered me a “dream" position as Operations Director for the U.K. and Europe. I could not and would not have taken this journey had it not been for the sound advice, complete honesty and direct mentoring afforded to me by Cherie. She helped keep me focussed when I wavered and kept me believing I would succeed.

Everybody needs a Concannon Connection in their life!"

Kevin McCook, Managing Director, MacCook Retail Ltd



"I'd just like to say thank you for all your help over the past 9 months, I know for a certainty I would not be in this position if it wasn't for your guidance and expertise. It's no coincidence that I received an offer from the interview I did literally hours after seeing you 2 weeks ago in Leicester.

You've not only given me a new-found confidence in my abilities but you've also kept me focused and driven during my time in France, a time when it would have been easy to lose sight of the end goal - securing a graduate job.

It really has been a pleasure working with you and I won't hesitate to get in touch should I require your expertise in the future."

- Cameron Bromiley, Data Controller, BNP Paribas


Screen Shot 2018-08-02 at 10.18.46 PM.png

Generating new business directly through the club!


"Being a member of the Concannon Connection Business Club has allowed me to identify and focus on important areas of business that often get neglected during the busy day to day running of a company. By taking scheduled time out with Cherie to discuss, compare and plan new strategies, the business is making confident strides forward, becoming ever more profitable and even generating new business directly through the club and member referrals."

David Major, Creative Direction


"I first met Cherie about 3yrs ago at one of her bi monthly workshops. Cherie had a different approach to things from what I was used to, however I found her to be welcoming, accommodating, open to others suggestions and above all else a character with a larger than life personality.

Over the last three years my interaction with Cherie has increased and I now regularly attend her workshops and always aspire to bring clients and associates with me, as I really value her content and delivery.

It was October 2016 when Cherie first helped me on a 1-2-1 basis by inviting me to a client meeting where they needed a sales/bd director on an interim basis. Nothing came of this however what has developed is a great friendship and someone who I respect and look up to.

3 times now without incentive or commercial return Cherie has taken the time to invite me in and pass on her knowledge and experience, which has led to great things for me! For this I am truly grateful and will always be a great advocate for her! Cherie has been a huge positive influence for me and I would happily refer her and her organisation to anyone that asks for my opinion. I hope one day I am in a position to repays and time."

-Mark Platt, Incite Consulting



I have seen my profits soar!

"Since joining the Business Club, I have seen my profits soar. One of the key reasons behind my growth is the way that I have restructured my business, which is a direct result of working with Cherie. I find the group meetings very beneficial and supportive too – these sessions offer invaluable opportunities to share learnings and experiences with fellow business owners. I would highly recommend the Business Club to anyone looking to improve the way their business operates."

Louisa Sando Patel, Lead Copywriter & Content Manager, Bright Owl