"I feel that I can see the positives more clearly. In short, work is now more fun!"

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I first met Cherie just 8 months ago following a recommendation by Ian Mattioli, CEO of Mattioli Woods. Since then I have worked with Cherie to build a new Board of Directors and set out a new and exciting vision for our business. Cherie not only coached me personally through this process but also identified and introduced me to two new executive directors who are already making a real difference.

When we first met I was heavily involved in all aspects of managing Advance Tapes at a very detailed level, I had little or no time for any strategic thinking. My co-Director was in a similar position. The work I have done with Cherie has brought in expertise and allowed me to focus on taking the business forward, a role that I am really enjoying. Cherie now works with all members of the senior team in both one to one sessions and quarterly group meetings which is helping the new Board to become increasingly effective.

I feel that I can now see the positives more clearly (instead of always focussing on what was wrong) – in short, work is now more fun!
— Mike Ayres, CEO, Advance Tapes